itree

design for web and print

Editorial:
Design for Print
Poster Magazines, Pop Annuals

Poster Magazines, featuring the popular bands of the time, were published monthly by the creators of Flexipop!

David Bowie

A4 36pp

Pop Annual 1985

A4 36pp

Hit Machine

A4 Fold Out A1

Hit Machine #10

A4 Fold Out A1

Hit Machine #13

A4 Fold Out A1

Bubbling Under #1

A4 Fold Out A1

Duran Duran

Boy George

Tears For Fears

Working with Flexipop!


The Lairds of Bell street, NW1, Monsieurs Tim Lott and Barry Cain, formerly of Record Mirror, initiated their plans for World Domination, by devising and unleashing their madly unique parlour pop publication called Flexipop! onto the nation’s newsstands.
Looking more like a teenage girls’ magazine, such as “Jackie”, it nonetheless catered for those particular Pop Aficionados who both enjoyed photo-stories and the low down and sleaze on their musical heroes.
Flexipop! first appeared in Nov 1980 with the final issue #33 being published in July 1983, after being banned from the shelves of W H Smith, the apparent reason being too many gory photo-stories.

Trunkie’s behaviour at the time, hadn’t exactly been impeccable or without question: by the time of his final episode (episode 31), he was in Purgatory and about to enter a parallel universe. Certainly it was ‘Pure Pulp for Pinheads’.Trunkie final episode
My Art College chum Mark Manning, Flexipop Designer, was instrumental in getting Trunkie published in Flexipop! although initially the Lairds seemed none too keen; I’m sure the story lines won them over.
Tim and Barry did have other stratagems for their ascendancy, and that included the design of Poster Magazines, of which there were many: Hit Machine being one such publication.
DogHaus

280 Sheets

In The Doghaus featuring the Sub-Cubists

Poster Magazine Proof

This proof shows one side: a total of eight pages, while the flip side accommodates an A1 poster.

culture club proof
great locomotives

As well as pop music, poster magazines also encompassed Railways, folding out to a classic locomotive.

Poster magazines were published in a highly competitive market: Smash Hits, at the time, had a reputed circulation of over 300,000.
After the pioneering layouts in the critically acclaimed 'Oz' and 'It' magazines of the 60's & 70's, the backgrounds (colour overlays as knockouts) would occasionally clash, making for a more 'challenging' read.

Pop Annuals were much more substantial than poster mags; usually full colour and 36 pages.

One quarter of a 36 page magazine in proof form.
16 Page Proof